6 Ukrainian designers showing fashion collections in Paris – WWD

6 Ukrainian designers showing fashion collections in Paris – WWD

A group of Ukrainian designers are trying to do their part to bolster the nation’s economy by, if not replenishing their businesses, keeping them afloat as the Russian invasion of Ukraine intensifies.

Ukraine fashion in Paris is championed by international fashion consultant Jen Sidary, who started the online platform Angelsforfashion at the end of March, a month after Russian forces first rolled into Ukraine.

From October 1 to 6, six Ukrainian designers will show their collections in Paris, after Sidary helped set up the Good Six Showroom as a location. Frolov, Kachorovska and Chereshnivska, who have shown in Paris in the past, return, while newcomers include Litkovska, My Sleeping Gypsy and Oliz. Retailers, stylists, celebrities and editors can expect a range of womenswear, unisex clothing, footwear and scarves.

This collaboration takes place through support from the USAID Competitive Economy Program. Natalia Petrova, USAID project manager for the Economic Growth Office, said reduced demand due to Ukraine’s shrinking population and broken supply chain is prompting companies to explore export opportunities.

The brands displayed at the Good Six Showroom are looking to expand their distribution internationally. A few, including Ivan Frolov and Lilia Litkovska, who recently changed the spelling of their surname, visited the US a few days earlier this month to participate in a group presentation during New York Fashion Week. By visiting different cities, the Ukrainian designers try to make personal connections so that they are not just names on a label. They are also following the order set by Ukrainian President Volodomyr Zelensky and his wife Olena Zelenska, who have called on business owners in Ukraine – across all fields – to continue their operations to support the domestic economy.

Kachorovska will be among the Ukrainina collections to be shown in Paris.

Sidary noted that the event is not a charity effort and that Ukrainian designers are doubly challenged, as some have moved to other countries and now shuttle back and forth from nearby countries to Ukraine to periodically check in with their respective teams and production. , as flights in and out of Ukraine are currently not an option.

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